Media in China Promote Sun Care Products

Media in China promote sun care products, especially those with ingredients that help protect the skin from the damaging effects of the sun. Sunscreens are a staple of most people’s summertime skincare routines, which means that media coverage is essential to helping consumers identify quality sun care brands. Throughout June, we will see more articles, product reviews and advertisingographies about this topic. Social media posts from various Chinese accounts also tend to peak around this time of year as well. The following are some details regarding what is expected throughout June as well as why this is such an important time for sun care products in China.

What to Expect in June for Sun Care Products

After a long, cold winter with little to no sunshine, the scorching summer months are finally upon us. The warmer temperatures and longer daylight hours in June are perfect for a trip to the beach or pool. In addition to extended time outdoors, the summertime months also increase the need for sun protection. As a result, more companies are promoting their sun care products during this time of year. In fact, in recent years we have seen that the demand for sun care products spikes during the summer months, which is why more and more brands are making the effort to promote their products online and in retail stores during this time of year. June is also when many people start thinking about what they will be doing on their summer vacation. This means that people have a higher demand for sunscreen and other sun care products for the trip.

Why is June Such an Important Time for Sun Care Products?

The month of June is when the sun is at its strongest and most intense. During this time, it is crucial to protect the skin from the damaging effects of the sun to prevent damage, including wrinkles and sunburn. In fact, during the summer months, the risk for skin damage is much greater than in the winter months. For example, the sun’s ultraviolet rays are much stronger during the summer months, making it more important to protect the skin from the sun with sunscreen. Many people don’t wear sunscreen during the winter months because the sun is less intense and they don’t need as much protection. But during the summer, the sun is stronger and people are outdoors more, which means they need to protect themselves with sunscreen much more often.

Chinese Influencers and Brands Promoting Sun Care Products

Chinese social media influencers are a great resource to find information about sun care products. There are tons of different Chinese beauty accounts on Instagram, including those with more than 10 million followers. From these accounts, you can find a variety of information, such as reviews on different sun care products, how-to videos and blogger insights. If you are looking for specific information about the characteristics of certain skin types or certain skin tones, you can also find information from other popular Chinese accounts on Instagram. Also, you can compare what you find from these different accounts to the data from the True Match analysis to make sure you are choosing the right product for you.

How to Use Social Media to Find Information About Your Beauty Care Needs in China

The best way to use social media to find information about your beauty care needs in China is to find accounts that have a large following and that post frequently. From these accounts, you can look up information on different sun care products, such as reviews and ingredient lists. You can also use hashtags to find accounts that post about similar topics, such as #whatsupwithmyskin or #suncare. You can also search for how-to videos on different types of sun care products or popular sun care accounts.


With the heat and longer days upon us, it is a perfect time for everyone to invest in sun care products. The summer months are the most important time for skin protection from the sun. It is important to wear sunscreen daily, cover up with sun protective clothing and seek shade as much as possible whenever outdoors. While the summer months are a great time to promote one’s sun care products, it’s also important to remember that all skin types need protection from the sun. In this regard, it’s important to consistently protect the skin from the sun year round.

Further readings
Models in China used Suncream a lot

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