How to successfully onboard sales management

If you’ve spent as much time as we have researchedthe pros and cons of different onboarding methods, you’ve probably realized that there’s a wide variety of them out there. From simple ones that don’t require much advanced jQuery cable magic to more involved offerings with smart design and algorithm-based recommendations, there are many ways to help your company gain greater trust from its employees. That being said, for many companies, it might be easier or harder than you think to get their top sales exec onboard. Many Esther Impressionist agencies struggle mightily to retain their top talent in a world where even experienced professionals like us can find it increasingly challenging to stay connected. We recently wrote about why this may come back to haunt you — and how you can recover by changing your culture — in our article “ trick #1: Don’t be afraid to ask for help ” . Well, here’s what we know beyond doubt: You cannot successfully onboard a Sales Manager if they are not also CS role-players. Did we mention that? Try it yourself! Here are 4 common reasons why your team doesn’t have a great customer experience (CX) record and how you can fix it.

Your team is a bunch of kids who died last year and don’t know how to code.

A common issue with onboarding is that your sales team is too young to code. In many companies, the team has been with the company for a relatively long period of time and has a wealth of experience to draw upon. However, you may not have known this from the moment you were selected to join the company. This can be a significant problem, as only then can you properly learn the ins and out of coding and how it applies to your company. It’s also a problem that can easily be overcome if you know how to code. In fact, it’s one of the few things you can do for your team to avoid being a clueless tour guide — if you’re not falling into the trap of being a one-track-person.

You’re new to the game.

Like it or not, your team will be in charge of the day-to-day operation of the business for the next 5-6 years. Some may go on to become famous software developers while others may end up in management positions. It’s critical that you have a clear and solid understanding of what that entails, particularly because it might prove to be challenging in the future. What should you know about first?

Your product doesn’t do what you want it to do.

First things first: You’ve got to deliver. As leaders in the marketing and sales fields, you’ve got to know what your product’s job is. That’s why you’ve got to start with the customer journey, your customer painpoint and your customer need. You’ve got to understand your customers’ wants and needs and then find a solution to them. That’s your job. If you don’t, then how can your team succeed?

The software isn’t working as you think it should.

We’ve all heard the rumors that Apple is creating an entirely new line of software and that it’s going to be entirely different from anything you’ve ever encountered. We also know that Apple’s sales and customer service teams are among the most skilled in the world. How then can you trust them to help your team succeed? We have a great deal of experience in sales and marketing — especially in the areas of brand management and public Relations — and with the business side of things. We’ve helped companies successfully gain customer trust and momentum. So, how can we help your team grow customer- Feedback From The Counter: 8 Ways To Build Confidence InYour Business

Your company has simple yet difficult culture change problems.

Some of the most interesting problems you might encounter are ones that stem from your company’s simple yet challenging organizational culture. Let’s take a look at some of these classic problems.


The good news is that it’s not all bad news. In fact, many of the challenges you might face are in fact opportunities to make your company more valuable. Here are 4 common ways to tackle challenges like yours and learn from your experience.

Start with the customer journey.

This one’s pretty self-explanatory, but it’s one of the most important things you can do to ensure success in the long run. You’ve got to know what your customers want, understand their painpoints and then find a way to satisfy them. You may have heard it before: Your product doesn’t do what you want it to do. That’s a clear example of a common challenge that can be overcome.

Consider adding Outsourcing.

Many companies are exploring outsourcing options as an option to solve their more challenging challenges. Outsourcing can be a very effective way to solve these problems, as well as many others, that are big enough to matter.

Try it Yourself.

This is one of the most important tips of all. When it comes to working with teams, try it yourself. There are plenty of resources online where you can get help with the basics. Or, if you’d like more help with specific issues, seek the services of a professional.


Once you’ve got a good sense for how your team is doing and how you can help them be better, it’s time to put your knowledge to the test. As with any business, you’re going to need to assess how your team’s doing and make changes if they aren’t doing so well. If you want to get better each and every day, then it’s time to start doing your assess. Before you start, make sure you understand your team’s current standing and the improvements that can be made. If you’ve come to realize that your team isn’t doing enough work or isn’t achieving the things you set out to achieve, then improve those numbers


It’s that time of year again. The season of A/B testing. The year of changing your culture. The year of challenging yourself. The year of being your best. And the year of coming back.

Leave a Reply

Your email address will not be published. Required fields are marked *